Grasse, a town in the Provence region of France, is known the world over as the ‘cradle of perfume’. Since the 18th century, Grasse has been a centre for the production of high-quality fragrances and perfumes, thanks to its Mediterranean climate, which favours the cultivation of aromatic flowers such as jasmine, rose, lavender and orange.
Grasse’s fragrances are appreciated the world over for their richness and complexity. Local perfumers combine traditional methods with new techniques to extract essential oils from flowers and other plants. One of the best-known methods is **enfleurage**, an ancient essence extraction technique that uses vegetable fat to capture the fragrance of delicate flowers.
Thanks to its history and expertise, Grasse has attracted many luxury brands such as Chanel, Dior and Guerlain, who use the region’s essences for their most iconic fragrances. The town is also home to several museums dedicated to the art of perfume, such as the **Musée International de la Parfumerie**, which explores the evolution of perfumery over the centuries.
Today, Grasse remains a world reference in perfume creation and its heritage in the perfume industry lives on thanks to its excellence in the production of natural essences.
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