Grasse, a town located in the Provence region of France, is world-renowned as the **cradle of perfume**. Since the 18th century, Grasse has been the center of production of high-quality essences and fragrances, thanks to its Mediterranean climate that favors the cultivation of aromatic flowers such as jasmine, rose, lavender, and orange.
Grasse’s fragrances are appreciated around the world for their richness and complexity. Local perfumers combine traditional methods with new techniques to extract essential oils from flowers and other plants. Among the most prominent methods is **enfleurage**, an ancient essence extraction technique that uses plant or animal fat to capture the scent of delicate flowers.
Thanks to its history and expertise, Grasse has attracted numerous luxury brands such as Chanel, Dior, and Guerlain, who rely on the essences from this region for their most iconic perfumes. The city is also home to several museums dedicated to the art of perfume, such as the **Musée International de la Parfumerie**, which explores the evolution of perfumery over the centuries.
Today, Grasse remains a global benchmark in the creation of fragrances and its legacy in the perfume industry lives on thanks to its excellence in the production of natural essences.
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